The Billboard Art Project in Corona, CA


Hanging out next to the billboard

The Billboard Art Project in Corona went very well! It was really interesting to see the slideshow on the LED billboard showing the images of the 95 participating artists. Each image was up for 10 seconds, some artists chose to double or triple that time.

In Corona, when I arrived the Thursday night after a 7 hours drive from the SF Bay Area (and lots of Santa Ana winds!), I was happy to see Lori Lipsman, who was coming from San Diego. We had the pleasure to meet David Morrison and Claire Accardo, from Richmond, creators and Directors of the BAP project and with a group of artists who came to see the show.


From the series “Signs” – the view on the 15 from the hotel

When we woke up the show was on. The hotel was just next to the billboard where the images were projected. We had a very good view from the 4th floor of the hotel.


From the series “Signs” – the “abstract view”

From the ground, we could see the billboard and the sky behind, which for the work I am doing for the BAP is not very interesting. The view from the 4th floor was perfect, offering a perspective on the busy hwy15.

But it was not obvious to take pictures of the billboard: in the morning the sun was right behind it, then it was sideways. The best shots were taken at the end of the day, which is very short. Night was around 5:00pm and then the images are extremely contrasted between the billboard bright surface and the pitch black background. I’ve got nice cars’ red lights with a slow speed.

Coming back and looking at my photos, I discovered that lots of them had nasty lines on them, my camera may not have liked the LED technology by day!

Journalist Steven Cuervas from KPCC radio came the Friday morning to interview the BAP and I’ve got the chance to talk a little about my series “Miles to”.

Drove back to the Bay area the Saturday morning, with much less wind, an empty road and beautiful sights of the golden mountains.

“Miles to” series in Corona, CA: Day and Night

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Group show / Public Art
October 22, 2011

“Miles to” is part of the series of road signs I am developing through different show with The Billboard Art Project.

“Miles To” (Reading, PA) is a series of faux road signs giving drivers the exact distance from Corona, CA, to various cities of political importance in the Middle East and Africa (Afghanistan, Iraq, Israel, Lebanon, West Bank, Egypt, Iran, Saudi Arabia, Libya, Tunisia, Algeria, Morocco, Ethiopia, Sudan, Pakistan, Nigeria, Jordan, United Arab Emirates, Syria). In the midst of the Arab Spring, my intention with the road sign look-alike is to use familiar navigation aids to give people more concrete information about the geo-political world in which we live. An occasion to intertwine poetry and politics.

The Billboard Art Project
admin@bilboardartproject.com

“Signs” in Corona, CA: Day and Night

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Group show / Public Art
October 22, 2011

“Signs” is part of the series of road signs I am developing through different show with The Billboard Art Project. In “Signs” I am presenting a theme of arrows and simple shapes that play off of — and further complicate — existing road signs that already seemed confusing or convoluted. Without being dangerous, the series “signs” adds more confusion in a poetic way!

The Billboard Art Project
admin@bilboardartproject.com

“On the Road” series in Corona, CA: Day and Night

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Group show / Public Art
October 22, 2011

“On the Road” is part of the series of road signs I am developing through different show with The Billboard Art Project. I took the photos while traveling on highways. With each image, I am playing with the fact that viewers of the show are, themselves, looking out from a vehicle to see her images, which are looking out at an entirely different landscape.

The Billboard Art Project
admin@bilboardartproject.com

The Billboard Art Project in Corona, CA

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This Friday I am very excited to go to Corona-Riverside to see a Billboard Art Project show “for real” for the first time. I will take plenty of pictures!

I am continuing the exploration of my two favorite series, “Mileage To” and “Signs”. And I am doing a second series “On the Road”. All series in direct relation with the theme of the road and the road signs.

The Billboard Art Project Corona-Riverside
Friday, December 2, 2011 from 12 a.m. to 11:59 p.m.
24-hours of non-stop billboard art by artists & artist collectives
off I-15 southbound before the E Ontario Ave exit.
The actual billboard is next to the Spring Hill Suites Corona-Riverside.
2025 Compton Avenue  Corona, CA 92881